Wednesday Oct 04, 2023

Adam Geller: AI Coaching

Adam Geller is the founder of Edthena and author of Evidence-Based Practice. He started his career in education as a science teacher in St. Louis, Missouri. Since 2011, Adam has overseen the evolution of Edthena from a paper-based prototype into a research-informed and patented platform used by schools, districts, teacher training programs, and professional development providers.


Adam has written on educational technology topics from various publications, including Education Week, Forbes, and EdSurge. He has been an invited speaker about educational technology and teacher training for conferences at home and abroad.


  • AI Coaching is a video on the left, and the AI Coach acts as a guide on the side to help teachers observe themselves. It is a (chat style of communication), not telling a teacher what to do, but rather asking questions and opening the doors so that they can walk through them and learn about themselves.
  • Lack of bias with AI Coach, never switches from facilitative to directive coaching.
  • This is the coaching that can happen between real life coaching. It helps to empower educators to own their own professional growth. 
  • The coaching conversation can start and stop as needed for the educator who is investing in coaching. A real pause button.
  • Double take moment for Adam: Survey information was presented, a 30-year veteran, was skeptical and was also impressed with the process and learned about her students in her classroom. 
  • “Ah- ha,” moments analyzing video - seeing the things we don't see. It highlights the true goal of professional learning. We all want to continually increase effectiveness. The power of this tool is huge and given what they have been asking for all the time. 
  • -Continuous improvement over time… improve small nuances.
  • Creating a place of safety for those teachers and professional learning contacts and coaching contacts. Creating a private space.
  • I am human and I have opportunities to be better. AI is impartial and has no bias.
  • Challenges- how do leaders ask to have AI-powered tools in our schools or classrooms? How are these moderated? How are these being implemented?
  • It is asking me questions as opposed to telling me what to do.
  • Personalization of PD - In-person and AI Coach
  • Edthena - AI Coach - what is coming for the next decade?
  • It is coming, ... Subject-specific, Pedagogically sound, questioning related exact things happening in that classroom?
  • Respect teachers as professional adults, and learners as well as give them a lot of agency!



Connect with Adam Geller



Evidence of Practice Book

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